The Borgata Hotel Casino & Spa in Atlantic City, for example, offered a one-week-only special for the first time this month that combined a room with a 50-minute spa treatment for $210 per night. The story is much the same for casinos across the country, which are looking for different ways to get gamblers in the door and keep them and their dollars there. "You're dealt a hand, and you gotta play it." "Our challenge, like everyone else, is how do you create things without capital?" Marrandino said. Now a strategy that casino executives laid out earlier this year is taking shape - offering bargains and fighting for visitors without spending much to build the next big attraction. Occupancy citywide dropped to about 72 percent in January, far below the 90 percent-plus normally enjoyed by Las Vegas hotels. "In January, I was scared."Īcross Las Vegas, casinos found consumers unwilling to pay premium prices for just about anything, from meals to hotel rooms, drinks and entertainment. "I don't get scared too often," said Marrandino, who oversees the Imperial Palace, Flamingo Las Vegas, Harrah's Las Vegas and Bill's Gamblin' Hall & Saloon.
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